Social Media grows and transforms daily; whether it is the platforms themselves, changing algorithms or customers disengaging due to unwanted sales messages, the fact is that it is an ever-evolving channel that requires you to know the basics. Understand your motivations, maintain consistency and get the best out of your social media.
Course content
• The most effective platform for you.
• The role of social media for your business.
• Selling on social.
• Creating content, visibility and influence is vital.
• Knowing your audience.
• How much time do you dedicate to social media.
• Reactive media – harness the power of news and raising influence.
• How to measure ROI for social media marketing.
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