SEO Basics

Understand the importance of keywords, where to find them and when to use them.

Search Engine Optimisation (SEO) is the ‘art’ of trying to make your website appear as high as possible in the Search Engine Results Page (SERP) results. On completion of this short course the delegate will have a basic understanding of what SEO is and what it is not. You will understand the importance of keywords, where to find them and where to use them, as well as an introduction to some of the tools that can be used to in SEO.

Course content

• Keywords – where to find them and how to use them
• The importance of images
• Linking
• Making your site mobile-friendly
• Link building
• Google Tools

Subject areas covered:

Marketing and Sales
Business Management / Leadership
Digital

Course Details

Qualification:

Study Method:

Face-to-face, Online

Course Cost:

£180 + VAT

Capacity:

Duration:

7 hours | 1 full day or 2 half-days

Next available date

Please contact an advisor

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