Set a solid foundation to develop your brand effectively. Your Brand is more than just a logo, modern brand is about tone of voice, ethos, beliefs, brand management. Your Brand is one of the most important aspects of your business processes and sets roots for solid growth and effective marketing and sales strategies.
Course content
• Knowing and growing your business
• Understanding your marketplace
• Understanding your customers
• Understanding the journey
• Positioning your brand in the marketplace
• What is meant by the phrase ‘brand promise’
• What is meant by the phrase ‘brand personality’
• What is meant by the phrase ‘brand story’
• What is meant by the phrase ‘brand association’
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