Effective Branding for SMEs

Your Brand is one of the most important aspects of your business processes and sets roots for solid growth and effective marketing and sales strategies.

Set a solid foundation to develop your brand effectively. Your Brand is more than just a logo, modern brand is about tone of voice, ethos, beliefs, brand management. Your Brand is one of the most important aspects of your business processes and sets roots for solid growth and effective marketing and sales strategies.

Course content

• Knowing and growing your business
• Understanding your marketplace
• Understanding your customers
• Understanding the journey
• Positioning your brand in the marketplace
• What is meant by the phrase ‘brand promise’
• What is meant by the phrase ‘brand personality’
• What is meant by the phrase ‘brand story’
• What is meant by the phrase ‘brand association’

Subject areas covered:

  • Business Management / Leadership
  • Customer Service
  • Marketing and Sales

Course Details

Qualification:
No
Study Method:
Face-to-face, Online
Course Cost:
£180 + VAT
Capacity:
10
Duration:
7 hours | 1 full day or 2 half-days
Next available date
Please contact an advisor

Other courses:

This workshop, spread over two half-days, will help you discover more about sustainability, ways to improve it and understand how we, as organisations, can best embed and encourage sustainability.
This workshop, spread over two half-days, will help you discover more about sustainability, ways to improve it and understand how our relationship with our environment is fragile yet vital factor in our sustainable development.
What is “B Corp”? What are the benefits? How do you become a B Corp Certified Business? With B Corp Certification becoming increasingly more popular, it is more important than ever that everyone has a greater understanding of what it means to be B Corp Certified and how they can achieve this status.
Learn how to manage your time more effectively, by differentiating between the demands on your time and setting priorities.